Marketing Content Specialist – Campaigns, Content & Conversion

About the role

Squid Gossips is seeking a creative and strategic Marketing Content Specialist to own content across the full student acquisition and engagement journey. You will shape narratives that guide prospective students from first awareness through enquiry, counselling, event participation, and admission.

Key responsibilities

• Develop content strategies aligned with admission targets, course launches, webinars, workshops and seasonal campaigns.
• Create campaign concepts, communication themes and monthly content calendars for multiple digital platforms.
• Produce copy for ads, WhatsApp messages, landing pages, scripts, reels, short‑form videos, faculty‑led videos, testimonials, success stories, carousels, static creatives and event promotions.
• Collaborate with Performance Marketing, Design, Video Production, Admissions and CRM teams to deliver high‑impact campaigns.
• Research student trends, examination updates, career opportunities and competitor communications to uncover content opportunities.

Required profile

• Strong understanding of the student and parent decision‑making journey.
• Ability to translate pain points into compelling content angles.
• Excellent written communication with a focus on clear calls‑to‑action.

Required skills

What we offer

• Dynamic, entrepreneurial environment working with emerging and established brands.
• Opportunities to collaborate across disciplines and influence full‑funnel marketing outcomes.