Manager - Corporate Communication & PR

About the role

We are looking for a dynamic Manager – Corporate Communication & PR to lead our brand’s visibility across lifestyle and corporate channels. The role will shape media strategy, drive thought‑leadership, and ensure consistent storytelling that reflects our heritage and sustainability vision.

Key responsibilities

• Develop and execute strategic PR seeding, media outreach and curated media drops to boost product‑led visibility.
• Plan and manage high‑impact media engagements, walkthroughs, events and brand interactions.
• Build and nurture relationships with Tier‑1 and Tier‑2 business, lifestyle and regional media outlets.
• Maintain PR calendars, campaign timelines and reporting, ensuring adherence to turnaround times.
• Track, analyse and report media coverage, share of voice, sentiment and campaign performance.
• Support crisis communication planning and real‑time issue management.
• Elevate leadership visibility through interviews, podcasts, opinion pieces, KOL collaborations and speaking opportunities.
• Lead LinkedIn marketing initiatives, corporate updates and thought‑leadership content.
• Craft industry narratives, media angles and communication frameworks in partnership with senior leadership.
• Drive brand storytelling around craftsmanship, artisan clusters, heritage, sustainability and overall brand mission.

Required profile

• 6–7 years of experience in lifestyle PR and corporate communications.
• Bachelor’s or Master’s degree in Marketing Communication, Journalism or a related field.
• Proven ability to manage multiple campaigns and stakeholders simultaneously.
• Strong presentation, coordination and project‑management capabilities.
• Data‑driven mindset with experience in performance tracking and reporting.
• Excellent networking and relationship‑building skills across diverse industries.

Required skills

• SEO
• GEO optimisation
• Content marketing