Influencer Marketing Executive

About the role

We are seeking a creative and results‑driven Influencer Marketing Executive to lead and expand our collaborations with influencers and creators. The role will shape strategy, manage campaigns from inception to reporting, and drive brand awareness, engagement and conversions across digital channels.

Key responsibilities

• Identify, research and onboard relevant influencers, creators, bloggers and content partners across Instagram, YouTube, Facebook and other digital platforms.
• Develop and execute influencer marketing strategies aligned with brand, product and business objectives.
• Build and maintain strong relationships with influencers, agencies, talent managers and other external partners.
• Manage end‑to‑end influencer campaigns, including selection, outreach, negotiation, briefing, content approval, execution and reporting.
• Prepare influencer briefs ensuring content aligns with brand guidelines and campaign goals.
• Negotiate commercials, deliverables, usage rights, timelines and other collaboration terms.
• Coordinate with internal teams such as Brand, Digital Marketing, Content, Social Media and Performance Marketing.
• Monitor influencer content, ensure timely posting and track performance using metrics like reach, engagement, clicks, conversions, ROI and ROAS.
• Maintain an influencer database with up‑to‑date reach, engagement, category, commercial and performance data.
• Identify emerging influencers, trends, content formats and competitor activities.
• Manage campaign budgets to maximise ROI and support long‑term partnerships with key influencers and brand ambassadors.
• Prepare regular MIS and performance reports for management review.

Required profile

• Bachelor’s degree in Marketing, Communication, Media or a related field.
• 2–5 years of experience in Influencer Marketing, Social Media Marketing, Digital Marketing or Brand Partnerships.
• Strong understanding of Instagram, YouTube, influencer trends and the creator ecosystem.
• Experience in influencer outreach, relationship management, negotiations and campaign execution.
• Good grasp of influencer analytics and performance metrics.
• Ability to manage multiple campaigns and meet deadlines in a fast‑paced environment.
• Preferred experience in D2C, beauty, wellness, healthcare, lifestyle or e‑commerce sectors.

Required skills

• Proficiency in MS Excel.
• Ability to create presentations using standard presentation tools.