Influencer Marketing Coordinator

About the role

The Influencer Marketing Coordinator will lead and expand influencer partnerships for Baise Gaba and Pink Cactii, driving brand awareness and engagement across social platforms. This full‑time, on‑site position in Jaipur focuses on sourcing, onboarding and collaborating with creators whose aesthetic aligns with the brands.

Key responsibilities

• Identify and recruit influencers that match brand values and aesthetic.
• Manage influencer databases, negotiate collaboration terms and coordinate gifting.
• Plan and support content creation for product launches and collections.
• Maintain clear communication throughout campaigns and ensure consistent brand storytelling.
• Track performance metrics, compile reports and provide insights to optimise influencer strategies.
• Collaborate closely with marketing, creative and cross‑functional teams.

Required profile

• Proven experience in influencer marketing, outreach and relationship management.
• Strong understanding of Instagram and fashion‑relevant social platforms, with ability to interpret analytics.
• Excellent communication, coordination and project‑management abilities.
• Interest in fashion, contemporary women’s wear and heritage‑driven design.
• Comfort working on‑site in Jaipur and in a fast‑paced environment.
• Prior experience in marketing, PR or brand communication is preferred; relevant degree is an advantage.
• Commitment to ethical practices and respect for artisan‑focused brands.

Required skills