Head of SEO

About the role

EazyGrad is building the most visible online degree platform in Google Search, AI Overviews, and emerging discovery channels. As Head of SEO you will own the entire organic growth engine, shaping strategy across traditional SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO) and Programmatic SEO (pSEO).

Key responsibilities

• Develop and execute a roadmap for SEO, AEO, GEO and pSEO to boost organic visibility, rankings and conversions.
• Own core growth metrics – indexed pages, domain authority, keyword rankings and organic leads – and report weekly to the founder.
• Lead a team of executors, set priorities, review output and hold members accountable to weekly targets.
• Design and manage the full content stack: calendar, briefs, quality reviews, freshness audits and publishing velocity.
• Scale the pSEO engine by creating programmatic page templates for university × course × city combinations within 60 days.
• Build a scalable link‑acquisition strategy using edu blogs, data PR and other tactics.
• Oversee technical SEO aspects such as indexing, crawlability, Core Web Vitals, schema markup and canonical tags.

Required profile

• 5‑7 years of SEO experience, with at least 2‑3 years in a lead or ownership role.
• Demonstrable record of moving a specific organic traffic or lead number and clear explanation of the tactics used.
• Strong expertise in Technical SEO, On‑page SEO, Off‑page SEO, AEO, GEO and Programmatic SEO.
• Experience with structured data, schema markup, entity SEO, internal linking and content architecture.
• Hands‑on proficiency with Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog and AI tools such as ChatGPT, Claude, Gemini or Perplexity.
• Background in EdTech, FinTech or high‑content‑volume sites is a plus.
• Ready to deliver results without a six‑month runway; this is a build‑from‑scratch role.

Required skills

• Technical SEO
• On‑page SEO
• Off‑page SEO
• AEO
• GEO
• Programmatic SEO (pSEO)
• Structured data & schema markup
• Entity SEO
• Internal linking & content architecture
• Google Search Console
• GA4
• Ahrefs
• SEMrush
• Screaming Frog
• AI tools (ChatGPT, Claude, Gemini, Perplexity)

What we offer

• Direct ownership of EazyGrad’s organic growth engine with full visibility and accountability.
• In‑office work environment in Janakpuri, New Delhi (5.5 days per week).