Head of Digital Marketing

About the role

The Head of Digital Marketing will lead the development and execution of our digital marketing strategy, driving brand awareness and business growth. This senior position requires strategic thinking, strong leadership, and a proven track record in digital marketing.

Key responsibilities

• Develop and implement a comprehensive digital marketing strategy aligned with business goals.
• Lead, mentor, and develop a high‑performing digital marketing team, fostering innovation and collaboration.
• Oversee planning, execution, and optimization of campaigns across SEO, PPC, email, social media, and content marketing.
• Utilize analytics tools to monitor performance, analyze data, and generate actionable insights.
• Prepare and present performance reports to senior management.
• Manage the digital marketing budget to ensure optimal ROI.
• Stay updated on industry trends and competitive landscape to identify opportunities.
• Collaborate with other departments to ensure integrated marketing initiatives.
• Champion the brand’s digital presence with consistent messaging across platforms.

Required profile

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of digital marketing experience, including at least 3 years in a leadership role.
• Proven success in developing and executing digital marketing strategies.
• Strong analytical, organizational, and project management abilities.

Required skills

• SEO
• PPC
• Email marketing
• Social media marketing
• Content marketing
• Analytics tools