Head of Content

About the role

The Head of Content will lead content strategy and execution for Swiggy’s Servd network across tier‑2 and tier‑3 cities in India. You will drive growth, engagement and brand consistency while aligning content with business objectives.

Key responsibilities

• Develop and implement a high‑impact content strategy for all network cities, ensuring brand DNA remains intact.
• Oversee day‑to‑day operations across multiple locations, maintaining high‑quality and consistent creative standards.
• Monitor content performance against KPIs, analyze data and adjust strategies to optimize results.
• Identify and secure strategic partnerships with brands that complement the editorial vision.
• Build and nurture audience communities through localized digital content, events and initiatives.
• Hire, lead and mentor a team of creatives across the network, fostering a collaborative culture.

Required profile

• Proven experience leading content strategy for multi‑city or regional networks.
• Strong business acumen with the ability to identify high‑value partnership opportunities.
• Excellent understanding of target audiences in tier‑2 and tier‑3 Indian markets.
• Demonstrated ability to manage and inspire creative teams.

Required skills