Data Analyst – Videos Experience

About the role

Cricbuzz is seeking a business‑oriented Data Analyst to join its Video Programming & Production team (Cricbuzz Studios). The role sits at the crossroads of content, product, marketing and technology, turning video data into actionable insights that shape strategy, engagement and monetisation.

Key responsibilities

• Analyse video consumption patterns across App, Web, CTV and social platforms, tracking KPIs such as views, watch time, retention, completion rates and CTR.
• Translate raw data into clear business insights for leadership, content heads and product teams, supporting performance reviews of sponsorship campaigns and marquee events.
• Report on video performance across social channels, assess virality, shareability and audience cohort behaviour, and advise on platform‑specific optimisation.
• Work with analytics tools including Google Analytics (GA4), CleverTap, App Store & Play Store analytics, YouTube Studio, Meta Insights, X Analytics and OTT/CTV dashboards; act as internal point of contact for vendors.
• Design, build and maintain structured data pipelines, automate recurring reports, ensure data integrity and create self‑serve dashboards for stakeholders.
• Partner with video programming, production, product, marketing and subscription teams to support A/B testing, campaign impact measurement and content performance benchmarking.
• Forecast video performance for upcoming tournaments, identify high‑impact content themes and contribute data‑driven narratives to board‑level presentations.

Required profile

• 3–4 years of experience in data analytics, preferably within OTT, media, sports or digital content.
• Strong ability to interpret data in context, influence strategy and build scalable analytics frameworks.
• Excellent communication skills to convey insights to cross‑functional stakeholders.

Required skills

• Google Analytics (GA4)
• CleverTap
• App Store analytics
• Play Store analytics
• YouTube Studio
• Meta Insights
• X Analytics
• OTT/CTV reporting dashboards