Executive PR - Lifestyle

About the role

We are seeking an Executive PR professional who can make lifestyle brands relevant, aspirational, and newsworthy. The role sits within a fast‑paced agency environment and focuses on storytelling, media relations, and trend‑spotting for fashion, beauty, hospitality, food, wellness, entertainment and consumer brands.

Key responsibilities

• Build and nurture relationships with journalists across lifestyle, fashion, beauty, entertainment, hospitality, food, wellness, consumer, business and digital media.
• Pitch timely, creative stories that secure meaningful coverage and draft press releases, bylined articles, thought‑leadership pieces and brand narratives.
• Track lifestyle trends, pop‑culture movements, consumer behaviour, emerging brands and competitor activity.
• Coordinate with internal teams and clients to ensure seamless campaign execution for brand launches, product releases, events, collaborations, influencer activations and experiential campaigns.
• Support influencer and creator outreach as part of integrated PR campaigns.
• Create presentations, media reports, campaign trackers and basic creatives using Canva.
• Monitor media coverage and deliver actionable insights to clients.

Required profile

• 1‑3 years of experience in public relations or communications, preferably within a PR agency.
• Strong understanding of the lifestyle, fashion, beauty, entertainment, hospitality, food, wellness and digital media ecosystems.
• Excellent writing skills across multiple formats and platforms.
• Ability to manage multiple client accounts, handle media follow‑ups and convert briefs into compelling communication with minimal supervision.
• Curious, proactive, detail‑oriented and comfortable working in a fast‑paced agency environment.

Required skills

• Hands‑on experience with Canva for presentations and basic creatives.