Director, Cross‑Discipline Media Operations

About the role

WPP Media is seeking a senior leader to own end‑to‑end media operations across multiple digital channels. The Director will ensure flawless campaign execution, drive integration across media specialties, and act as a strategic partner for clients.

Key responsibilities

• Lead end‑to‑end operations for core media specialties (e.g., Search & Social or Programmatic & AdOps), guaranteeing accurate campaign setup, tracking, and reporting.
• Provide a holistic view of all media channels to deliver integrated cross‑channel campaigns.
• Translate client business goals into operational frameworks and activation plans.
• Standardise workflows across media functions to ensure consistent, connected delivery.
• Champion automation, advanced measurement frameworks, and AI/ML tools to improve efficiency and scalability.
• Monitor emerging industry trends such as identity solutions, real‑time analytics, and server‑side tagging, contributing to the roadmap for next‑generation media operations.
• Collaborate with strategy, analytics, and engineering teams to align media execution with broader marketing objectives.
• Mentor, grow, and lead a globally distributed, high‑performing operations team.
• Manage vendor relationships and evaluate martech/adtech solutions for compliance and innovation.

Required profile

• 12+ years of digital media experience with deep expertise in at least two channels (Search, Social, Programmatic, or Ad Operations).
• Proven ability to lead large, distributed teams and drive operational excellence.
• Strong strategic mindset with the capacity to translate business objectives into actionable media plans.
• Commitment to WPP’s core values of extraordinary leadership, openness, and optimistic growth.

Required skills

• Automation tools
• Advanced measurement frameworks
• AI/ML tools
• Real‑time analytics
• Server‑side tagging