Digital Marketing Strategist

About the role

We are seeking an experienced Digital Marketing Strategist to drive our online growth. You will shape and execute digital strategies, collaborate across teams, and enhance our brand presence on the web.

Key responsibilities

• Develop and implement digital marketing strategies using websites, email, social media, and blogs.
• Research products, services, and current market tactics to uncover new opportunities.
• Analyze web traffic metrics and propose solutions to improve online visibility.
• Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends.
• Build strong client relationships through active social media engagement.
• Stay current with audience preferences and proactively suggest new campaigns.
• Collaborate with Marketing, Sales, Design, and Content teams to ensure brand consistency and optimal customer experience.
• Identify advertising needs and establish best practices in digital marketing.
• Keep up‑to‑date with emerging digital technologies.

Required profile

• Proven experience as a Digital Marketing Strategist or Manager.
• Demonstrated expertise with SEO/SEM and CRM software.
• Experience creating and optimizing Google Adwords campaigns.
• Strong knowledge of web analytics tools such as Google Analytics.
• Hands‑on experience with online marketing tools and practices.
• Familiarity with web design and HTML.
• Excellent verbal and written communication skills.
• Strong analytical and project‑management abilities.
• BSc degree in Marketing, Advertising, or a related field.

Required skills

• SEO/SEM
• CRM software
• Google Adwords
• Google Analytics
• HTML
• Web design