Digital Marketing Strategist

About the role

As a Digital Marketing Strategist at DIGISNAP TECHZERA you will design, launch and optimise multi‑channel campaigns that boost brand awareness, engagement and conversions. The role is full‑time, hybrid and based in Palghat, offering flexibility to work from home on agreed days.

Key responsibilities

• Develop comprehensive digital marketing strategies aligned with client objectives.
• Define target audiences and select appropriate channels such as search, social, email and display.
• Create detailed campaign roadmaps and coordinate with designers, copywriters and developers.
• Manage campaign budgets, monitor performance metrics and optimise spend.
• Analyse data, produce performance reports and recommend improvements.
• Collaborate with sales, product and technical teams to ensure integrated marketing initiatives.

Required profile

• Strong foundation in digital marketing strategy, audience segmentation and campaign planning.
• Hands‑on experience with online advertising platforms (Google Ads, Meta/Instagram Ads, LinkedIn Ads).
• Proficiency in analytics and reporting tools (Google Analytics, platform dashboards).
• Knowledge of SEO, SEM and basic web analytics concepts.
• Excellent written and verbal communication with the ability to present strategies to stakeholders.
• Bachelor’s degree in Marketing, Business, Communications or equivalent experience; agency or fast‑paced digital environment preferred.

Required skills

• Google Ads
• Meta Ads
• Instagram Ads
• LinkedIn Ads
• Google Analytics