Brand Copywriter – Luxury, Beauty & Digital

About the role

We are seeking a creative Brand Copywriter to craft compelling content for our luxury, beauty, skincare, wellness, nature, agriculture, science and e‑commerce verticals. The role involves translating real‑world activities and brand initiatives into engaging stories that resonate across multiple platforms.

Key responsibilities

• Write copy for websites, social media, campaigns, advertisements, packaging, product descriptions and PR materials.
• Develop articles, press releases, brand stories, taglines and campaign concepts.
• Attend farm visits, meetings, events and business initiatives to gather material for content creation.
• Research and document Athachi’s farming, sustainability, wellness and business concepts for brand communication.
• Convert projects and innovations into strong stories for media, digital platforms and corporate communication.
• Adapt tone and messaging across different Athachi Group brands and audiences.
• Collaborate closely with Creative, Marketing, Management and Design teams.

Required profile

• Excellent English writing and communication skills.
• Strong storytelling, research and creative thinking abilities.
• Ability to produce articles and PR‑focused content.
• Good understanding of digital marketing and social media.
• Interest or experience in agriculture, wellness, luxury, beauty, sustainability or FMCG.
• Portfolio is mandatory.

Required skills