Digital Marketing Specialist (SEO & LinkedIn)

About the role

Pentabay Softwares Inc. is seeking a creative and performance‑driven Digital Marketing Specialist to join its team in Chennai. You will be responsible for planning, executing and optimizing digital campaigns that boost brand visibility and generate leads across multiple online channels.

Key responsibilities

• Plan, execute, and optimize digital marketing campaigns.
• Manage social media platforms and maintain the online brand presence.
• Develop and run SEO, SEM, email marketing, and paid advertising initiatives.
• Create engaging content for social media and other digital platforms.
• Monitor campaign performance, generate reports and provide actionable insights.
• Collaborate with internal teams to align marketing activities with business goals.
• Analyze market trends and competitor strategies to inform tactics.

Required profile

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1–4 years of relevant experience in digital marketing.
• Strong communication and creative thinking abilities.

Required skills

• Good understanding of digital marketing concepts.
• Experience with SEO, SEM, social media marketing, and email marketing.
• Familiarity with Google Ads, Meta Ads, LinkedIn Campaigns, and analytics tools.
• Analytical and problem‑solving abilities.