Digital Marketing Specialist

About the role

We are looking for a Digital Marketing Specialist to plan, execute, and optimise paid campaigns that drive customer acquisition, revenue growth, and brand visibility. You will collaborate with creative, content, retention, and performance teams to ensure campaigns align with our brand voice and business goals.

Key responsibilities

• Plan, launch and optimise paid campaigns on Meta, Google, YouTube and other platforms.
• Monitor and improve performance metrics such as ROAS, CPA, CTR, CPC, CPM and conversion rates.
• Manage audience targeting, retargeting, funnel optimisation and acquisition strategies.
• Coordinate with creative and content teams for ad creatives, landing pages and assets.
• Analyse campaign data, customer behaviour and website performance to generate actionable insights.
• Conduct competitor analysis and identify new growth opportunities and audience segments.
• Assist in budget planning, allocation and performance forecasting.
• Work with retention and CRM teams to enhance customer lifecycle marketing.
• Maintain campaign reports, dashboards, tracking sheets and documentation.

Required profile

• 7+ years of experience in digital, performance or growth marketing.
• Strong understanding of Meta Ads, Google Ads and YouTube Ads.
• Analytical mindset with a performance‑driven approach.
• Ability to manage multiple campaigns and work cross‑functionally.
• Proactive, detail‑oriented and data‑driven.

Required skills

• Meta Ads Manager
• Google Ads
• YouTube Ads
• Google Analytics
• Shopify analytics
• Google Sheets
• Dashboards and reporting tools
• Tracking tools