Digital Marketing Specialist

About the role

We are seeking a Digital Marketing Specialist to lead and optimise our online marketing initiatives. The role blends creative content production with data‑driven decision‑making to strengthen our brand presence and accelerate business growth in the tech sector.

Key responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with company goals.
• Plan, launch, and manage SEO and SEM campaigns, continuously refining performance.
• Create, edit, and optimise content for websites, blogs, email newsletters and social platforms.
• Monitor campaign metrics using Google Analytics and Google Ads, producing regular performance reports.
• Maintain and grow the company’s social media presence across relevant channels.
• Collaborate with the sales team to generate and nurture leads.
• Update website content and ensure alignment with SEO best practices.

Required profile

• 2–5 years of hands‑on experience in digital marketing, preferably in B2B tech.
• Strong analytical mindset with proven ability to interpret data and report insights.
• Excellent written and verbal communication skills.
• Familiarity with marketing automation tools and lead‑generation processes.

Required skills

• SEO and SEM expertise.
• Google Analytics and Google Ads.
• Social media marketing.
• Content creation and management.
• Marketing automation platforms (e.g., HubSpot, Mailchimp).
• Basic HTML and CSS.
• Adobe Creative Suite and video editing.
• Relevant certifications such as Google Ads or HubSpot.

What we offer

• Competitive salary package with performance‑based bonuses.
• Health insurance and paid time off.
• Flexible working hours and modern office environment.
• Access to the latest digital‑marketing tools and training.
• Support for professional certifications, conference attendance and workshops.