Digital Marketing Specialist

About the role

We are seeking a Digital Marketing Specialist to lead our online marketing initiatives. The role blends creativity with data‑driven decision‑making to strengthen our brand presence and accelerate business growth.

Key responsibilities

• Develop and execute comprehensive digital marketing strategies.
• Manage and optimise SEO and SEM campaigns.
• Create, adapt and publish content across web, email and social platforms.
• Monitor, analyse and report on campaign performance using analytics tools.
• Maintain the company website and ensure up‑to‑date content.
• Collaborate with the sales team to generate qualified leads.
• Oversee social media channels and engage the audience.

Required profile

• 2‑5 years of hands‑on experience in digital marketing.
• Strong understanding of SEO, SEM and performance marketing principles.
• Proven ability to translate data insights into actionable recommendations.
• Excellent written and verbal communication skills.
• Experience in B2B tech environments is a plus.

Required skills

• SEO and SEM
• Google Analytics
• Google Ads
• Social media marketing
• Content creation and management
• Marketing automation tools (e.g., HubSpot, Mailchimp)
• Data analysis and reporting
• HTML and CSS basics
• Adobe Creative Suite
• Video editing

What we offer

• Competitive salary package with performance‑based bonuses.
• Health insurance coverage.
• Flexible working hours and modern office environment.
• Opportunities to learn the latest digital marketing trends and tools.
• Support for professional development, certifications and conference attendance.