Digital Marketing Specialist

About the role

Webmints is seeking a Digital Marketing Specialist to design, launch, and optimise digital campaigns that drive traffic, generate leads, and raise brand awareness for its industry‑specific SaaS solutions. You will collaborate closely with the marketing team to craft strategies that resonate across multiple verticals.

Key responsibilities

• Develop and execute digital marketing strategies across SEO, SEM, social media, email, and content marketing channels.
• Create and manage blog posts, social media updates, and email campaign assets.
• Analyse campaign performance using analytics tools and optimise based on data insights.
• Conduct keyword research and apply SEO best practices.
• Manage PPC campaigns, monitor ROI, and adjust bids accordingly.
• Work with the design team to produce engaging visual content.
• Stay current with emerging digital marketing trends, tools, and platforms.

Required profile

• Minimum 2 years of experience in digital marketing, preferably within SaaS or technology.
• Strong understanding of SEO, SEM, and social media marketing.
• Experience with marketing automation platforms such as HubSpot or Marketo.
• Proficiency in Google Analytics and other analytics solutions.
• Excellent written communication and content creation abilities.
• Ability to interpret data and turn insights into actionable recommendations.

Required skills

• SEO
• SEM
• Social media marketing
• HubSpot
• Marketo
• Google Analytics
• A/B testing
• Conversion rate optimisation
• Salesforce
• Zoho CRM
• HTML/CSS for email and landing‑page design
• Video marketing and production