Digital Marketing Professional

About the role

We are seeking a Digital Marketing Professional to lead B2B campaigns for ERP software, consulting and business transformation solutions. Based in Lucknow, you will drive lead generation across LinkedIn, Google and YouTube while collaborating with internal consulting teams.

Key responsibilities

• Plan, execute and optimise digital marketing campaigns on LinkedIn, Google and YouTube.
• Generate high‑quality B2B leads for ERP software, consulting services and business transformation solutions.
• Manage LinkedIn Ads campaigns, including audience targeting, retargeting and lead generation.
• Develop and run YouTube marketing strategies, including video, Shorts promotions and awareness campaigns.
• Handle Google Ads campaigns – Search, Display and Remarketing.
• Support SEO activities such as keyword research, competitor analysis, on‑page optimisation and organic growth.
• Create and manage content strategies for LinkedIn, websites, blogs and YouTube.
• Coordinate with internal consulting teams to translate business offerings into impactful campaigns.
• Track performance metrics (CTR, CPL, ROI, lead conversion) using analytics tools.
• Improve digital brand presence, engagement and inbound lead generation.
• Work on marketing automation, lead nurturing and CRM‑based campaign coordination.
• Stay updated with the latest digital marketing trends, AI tools and B2B performance‑marketing techniques.

Required profile

• 2–4 years of experience in B2B digital marketing, preferably in software, ERP or technology solutions.
• Strong analytical and data‑driven mindset with a results‑oriented approach.
• Excellent communication, presentation and coordination skills.
• Proactive, innovative and able to work independently.

Required skills

• Hands‑on experience with LinkedIn Ads, Google Ads and YouTube Ads.
• Proven B2B lead‑generation campaign management.
• Solid understanding of SEO, keyword research and on‑page optimisation.
• Familiarity with Google Analytics, Google Search Console or similar analytics platforms.
• Experience with marketing automation tools and CRM integration.
• Ability to create engaging ad copy, content ideas and video concepts.