Digital Marketing Manager

About the role

Furlenco is looking for a results‑driven Digital Marketing Manager to lead SEO, performance acquisition and brand integration across its online and newly launched offline channels. You will own the end‑to‑end growth engine, leveraging AI‑powered tools and automation to scale traffic, conversions and brand impact.

Key responsibilities

• Execute technical SEO audits, implement schema markup and optimise on‑page content for both traditional search and AI‑generated results.
• Lead off‑page SEO, digital PR and link‑building initiatives to boost domain authority.
• Own paid acquisition across Google Ads, Meta, YouTube, Display and OTT platforms, managing large budgets with focus on CAC, ROAS, LTV and payback period.
• Develop automated scripts for keyword mining, bid adjustments and ad‑fatigue detection.
• Partner with brand and content teams to launch integrated campaigns that amplify brand films, influencer collaborations and PR moments.
• Build dashboards, track KPIs and run weekly performance reviews using GA4, Search Console, Looker Studio and other analytics tools.
• Design and execute growth experiments such as landing‑page A/B tests, funnel optimisations and pricing tests.

Required profile

• Proven experience using AI tools and custom automation to improve campaign efficiency.
• Strong background in digital, growth or performance marketing, preferably in a D2C environment.
• Demonstrated success in scaling paid acquisition and SEO initiatives.

Required skills

• Technical SEO, schema markup, and SEO content optimisation.
• Google Ads, Meta Ads, YouTube, Display and OTT advertising platforms.
• Automation scripting for ad management and bid optimisation.
• Analytics tools: GA4, Google Search Console, Looker Studio, Moengage, Clevertap, Mixpanel, Appsflyer, Singular.
• Data‑driven experimentation and A/B testing.

What we offer

• Opportunity to shape the digital growth strategy of a fast‑growing furniture brand.
• Collaborative environment with cross‑functional teams.
• Access to cutting‑edge AI and automation tools.