Digital Marketing Manager

About the role

The Digital Marketing Manager will drive our digital branding, website, and social media initiatives while ensuring strict compliance with regulatory guidelines. You will coordinate with creative agencies, internal stakeholders, and compliance teams to deliver consistent, high‑impact campaigns.

Key responsibilities

• Contribute to digital branding initiatives and ensure visual identity consistency across platforms.
• Coordinate with creative, content, and agency teams to produce campaign assets and copy.
• Manage video production by evaluating and overseeing video agencies.
• Maintain and update the RBI‑regulated website, ensuring compliance, accuracy, and optimal user experience.
• Collaborate with IT, internal stakeholders, and compliance for website enhancements and technical fixes.
• Monitor website performance, hygiene, and analytics using GA4 to derive actionable insights.
• Oversee social media agency execution, approve content calendars, and ensure regulatory compliance.
• Conduct performance reviews, re‑strategise campaigns, and optimise based on insights.
• Perform competition audits and benchmarking to inform strategy.

Required profile

• Minimum 4–5 years of hands‑on digital marketing experience.
• Strong attention to detail with a high sensitivity to compliance requirements.
• Experience in regulated sectors such as NBFC, BFSI, banking, insurance, media, or FMCG.
• Proven ability to work with cross‑functional teams and external agencies.

Required skills

• SEO and SEM execution and optimisation.
• Content generation and content strategy.
• Google Analytics 4 (GA4) and performance analysis.
• Website management in a regulated environment.
• Social media management and agency coordination.
• Competition analysis and benchmarking.