Digital Marketing Manager

About the role

We are seeking a Digital Marketing Manager who treats marketing as a core engine for business growth. The ideal candidate thrives on data, enjoys optimizing performance, and can turn strategic ideas into measurable results that feed a strong marketing pipeline.

Key responsibilities

• Design and execute data‑driven go‑to‑market (GTM) strategies for technology services and software product lines.
• Lead, manage, and optimize paid advertising campaigns in Google Ads to generate leads and drive conversions.
• Develop and implement a comprehensive content marketing plan to build thought leadership and support the sales funnel.
• Conduct regular SEO audits and oversee performance using tools such as Semrush and Ahrefs.
• Monitor key performance indicators (KPIs) and report on ROI for all digital activities.
• Build and maintain automated marketing workflows to improve operational efficiency.
• Collaborate with sales teams to align marketing efforts with regional business objectives and lead‑quality standards.
• Manage daily marketing operations, ensuring consistent brand messaging across digital channels.
• Analyze campaign data and attribution models to provide actionable insights on spend and pipeline impact.
• Evaluate and implement MarTech solutions to enhance tracking accuracy and efficiency.

Required profile

• Minimum 6 years of digital marketing experience, preferably in B2B tech or SaaS.
• Proven ability to develop and scale GTM plans and digital accounts.
• Strong analytical mindset with a data‑driven decision‑making approach.
• Excellent written and verbal communication skills.

Required skills

• Expert proficiency in Google Ads.
• Hands‑on experience with SEO tools such as Semrush and Ahrefs.
• Solid understanding of web analytics platforms.