Digital Marketing Manager

About the role

Sorta Famous, a PR and communications agency based in Mumbai, is looking for a full‑time Digital Marketing Manager. You will lead the creation and execution of digital campaigns that boost brand visibility, generate leads and support our clients’ strategic objectives.

Key responsibilities

• Design, launch and optimise digital marketing campaigns across paid, owned and earned channels.
• Manage and grow social media platforms, ensuring consistent brand voice and audience engagement.
• Monitor web traffic, analyse performance metrics and produce regular reports to inform strategy.
• Identify and implement tactics to improve online brand visibility and lead generation.
• Collaborate with creative, PR and client teams to align digital efforts with broader communication plans.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• Proven experience in digital marketing, social media marketing and lead generation.
• Strong analytical mindset with experience using web analytics tools.
• Excellent organisational and communication skills.
• Ability to thrive in a fast‑paced, on‑site team environment.

Required skills

• Digital Marketing
• Social Media Marketing
• Lead Generation
• Web Analytics