Digital Marketing Executive

About the role

Maven Advert is seeking a passionate and result‑oriented Digital Marketing Executive to join its on‑site team in Coimbatore. You will plan, execute, monitor and optimise digital campaigns while collaborating with designers, content creators and clients.

Key responsibilities

• Plan and run campaigns on Meta (Facebook & Instagram), LinkedIn, Google and other platforms.
• Create and manage social media content calendars and publish posts.
• Write captions, ad copies, website content, blogs and promotional material.
• Coordinate with graphic designers and video editors to produce engaging assets.
• Monitor performance, optimise based on KPIs and generate monthly reports.
• Conduct hashtag research, competitor and audience analysis.
• Update website content using WordPress or similar CMS.
• Execute basic SEO tasks: keyword research, on‑page optimisation.
• Manage Google Business Profile, local SEO and Google Analytics/Search Console.
• Support email and WhatsApp marketing, lead generation via Meta and Google Ads.

Required profile

• Strong understanding of digital marketing trends, social media platforms and paid advertising.
• Ability to work closely with designers, photographers, videographers and clients.
• Result‑driven mindset with attention to data and analytics.

Required skills

• Digital Marketing fundamentals
• Social Media Marketing
• Meta Ads (Facebook & Instagram)
• Google Ads basics
• Content Marketing & Copywriting
• Campaign planning & execution
• Social Media Management
• Basic SEO knowledge
• Google Analytics
• Google Search Console
• WordPress (or similar CMS)
• Canva or Adobe Creative Suite
• Basic video editing