Digital Marketing Executive (Chennai)

About the role

We are seeking a creative and performance‑driven Digital Marketing Executive to strengthen our online presence and engage our growing community of parents and children. Based in Chennai, you will work closely with design, content, sales and product teams to plan and execute end‑to‑end digital campaigns.

Key responsibilities

• Plan, execute and optimise campaigns on Meta, Google, YouTube, LinkedIn and other platforms.
• Manage social media calendars, run campaigns and foster community engagement.
• Collaborate with design and content teams to produce creatives, videos and marketing collateral.
• Monitor performance, generate weekly and monthly reports using key metrics.
• Implement SEO and SEM strategies to boost website visibility and organic traffic.
• Run email marketing and customer engagement initiatives.
• Support product launches, promotional and seasonal marketing activities.
• Stay updated on digital trends, consumer behaviour and competitor actions.
• Assist with influencer collaborations, brand partnerships and online promotions.
• Ensure consistent brand communication across all digital channels.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications or related field.
• 1–3 years of hands‑on digital marketing experience.
• Strong analytical, communication and organisational abilities.
• Ability to manage multiple campaigns and meet deadlines in a fast‑paced environment.
• Immediate joiners preferred.

Required skills

• Meta Ads Manager
• Google Ads
• Google Analytics
• SEO and SEM
• Social media marketing
• Canva (basic)
• Adobe Creative Suite (basic)

What we offer

• Opportunity to work with an innovative toy and creative‑learning brand.
• Collaborative and creative work environment.
• Hands‑on exposure to end‑to‑end digital marketing initiatives.
• Scope to contribute ideas, experiment with campaigns and grow professionally.