Digital Marketing Executive (2-3 years experience)

About the role

We are seeking a Digital Marketing Executive to plan, execute and optimise online campaigns for our brand in Kochi. The role combines paid advertising, SEO and social media management to generate qualified leads and improve conversion rates.

Key responsibilities

• Plan and manage digital marketing campaigns across Google, Meta (Facebook, Instagram) and LinkedIn.
• Run and optimise PPC and display ad campaigns to maximise ROI.
• Execute on‑page and off‑page SEO strategies and conduct keyword and competitor research.
• Create, schedule and maintain monthly content calendars for Instagram, Facebook and LinkedIn.
• Engage with community comments, messages and manage brand reputation online.
• Design and optimise landing pages to improve user experience and conversion.
• Monitor website traffic and campaign metrics using analytics tools and provide actionable insights.
• Perform A/B testing on ads, creatives and landing pages for continuous improvement.

Required profile

• 2–3 years of proven experience in digital marketing.
• Strong expertise in paid advertising, especially Meta Ads and Google Ads.
• Hands‑on experience managing multiple social media platforms.
• Track record of successful lead‑generation campaigns.
• Good understanding of targeting, funnels and audience segmentation.
• Strong analytical and problem‑solving abilities.

Required skills

• Meta Ads (Facebook & Instagram)
• Google Ads
• PPC & display advertising
• On‑page SEO
• Off‑page SEO
• Keyword research
• Competitor analysis
• Social media management (Instagram, Facebook, LinkedIn)
• Landing page optimisation
• A/B testing
• Analytics tools (e.g., Google Analytics)