Digital Marketer

About the role

Selfcraft Media is seeking a motivated Digital Marketer to join its on‑site team in Rajkot. You will help plan and execute digital campaigns, manage social media channels, and support lead‑generation activities while collaborating closely with designers and senior marketers.

Key responsibilities

• Assist in scheduling and publishing content on LinkedIn, Instagram, and Facebook.
• Work with designers to craft ad copies, captions, and basic marketing assets.
• Set up and monitor entry‑level PPC campaigns on Meta and Google Ads under senior guidance.
• Conduct competitor analysis and stay updated on digital‑marketing tools and algorithm changes.
• Pull data from dashboards to prepare weekly performance reports for clients.
• Support on‑page and off‑page SEO tasks, including keyword research and meta‑tag optimization.

Required profile

• Bachelor’s degree in Marketing, Communications, or a related field.
• Completion of a recognized Digital Marketing course (e.g., Google, HubSpot) is a strong plus.
• Excellent written and verbal English communication skills.
• Self‑starter attitude with a willingness to follow SOPs and learn quickly.

Required skills

• Basic familiarity with Meta Business Suite.
• Experience using Canva for visual content creation.
• Knowledge of Google Analytics for performance tracking.
• Proficiency in MS Excel for data handling.
• Understanding of PPC fundamentals on Meta and Google platforms.
• Foundational SEO skills, including keyword research and meta‑tag optimization.