D2C Full-Stack Marketer (Performance, Content & Growth)

About the role

We are looking for a full‑stack marketer to drive our direct‑to‑consumer growth engine. The role combines performance advertising, content creation and conversion optimisation to directly influence revenue. You will own the end‑to‑end funnel for physical products sold online.

Key responsibilities

• Run and optimise Meta, Google and YouTube campaigns, manage product catalogue ads and improve CAC, ROAS, AOV and repeat‑purchase metrics.
• Create high‑converting content for product pages, ads, Instagram, LinkedIn, email and WhatsApp flows, and produce short‑form videos, reels and UGC‑style ads.
• Own product‑page optimisation, checkout flow, mobile experience and run A/B tests on pricing, bundles and offers.
• Build brand trust through reviews, testimonials, social proof and collaborate with creators and micro‑influencers.

Required profile

• Has scaled physical products online and understands consumer buying behaviour.
• Can both create and distribute content across multiple channels.
• Enjoys ownership, accountability and a fast‑moving environment.

Required skills

• Meta Ads
• Google Ads
• YouTube Ads
• Shopify / WooCommerce
• GA4 and Google Tag Manager
• Canva, CapCut or similar design tools
• CRM and WhatsApp marketing tools

What we offer

• Direct ownership of growth initiatives.
• Fast‑moving, no‑bureaucracy environment.
• Opportunity to build a brand, not just run ads.