Content Executive

About the role

We are looking for a dynamic Content Executive to shape and share the vibrant food, lifestyle, and cultural experiences of Pune on our social media platforms. You will create engaging written and video content that resonates with our audience and drives growth.

Key responsibilities

• Monitor Pune’s food scene—from street stalls to upscale restaurants—and translate experiences into compelling written content.
• Collaborate with the team to design content strategies that boost engagement and follower growth.
• Produce scripted content that aligns with each Instagram page’s theme and audience.
• Attend food events, tastings, and restaurant openings to gather first‑hand information for posts.
• Write scripts for reels and other short‑form video formats.
• Research the latest trends in Pune’s F&B, lifestyle, cultural, and entertainment sectors.
• Edit and proofread all content to ensure accuracy, consistency, and adherence to style guidelines.
• Monitor performance metrics, provide insights, and recommend optimisations.
• Assist in managing the content calendar to ensure timely delivery.

Required profile

• Proven content writing experience, preferably in lifestyle or hospitality.
• Comfortable on camera or experienced as an anchor, host, or presenter, especially in F&B or lifestyle.
• Excellent writing, editing, and grammar skills with strong attention to detail.
• Passion for exploring Pune’s food, lifestyle, cultural, and entertainment scenes.
• Proficiency in content management and social media platforms.
• Familiarity with SEO principles and keyword research tools.

Required skills

• Instagram
• Content management systems
• SEO
• Keyword research tools