Business Executive – Commercial Appliances

About the role

IFB Industries is seeking a dynamic Business Executive to lead sales of its commercial laundry and dishwasher solutions. You will be responsible for expanding the company's footprint across institutional customers in Bangalore and surrounding areas.

Key responsibilities

• Drive sales in hotels, hospitals, IT parks, factories, educational institutions, clubs and commercial kitchens.
• Generate new business opportunities through cold calling, demand‑generation activities and lead nurturing.
• Manage relationships with consultants, architects, builders and fabricators to influence project specifications.
• Own the full sales cycle from prospecting to installation and commissioning, ensuring customer satisfaction.

Required profile

• 2–5 years of experience in institutional or industrial product sales.
• Engineering degree, any graduate qualification or PGDM in Sales/Marketing.
• Background in HoReCa, commercial equipment, IT sales, banking sales or similar sectors.
• Strong communication skills in English and the local language.
• Good understanding of pricing, margins and P&L management.

Required skills