Associate Manager - Retention Marketing

About the role

The Associate Manager – Retention Marketing will design and execute customer lifecycle strategies across brand and category levels. You will focus on acquisition, retention, loyalty and conversion, driving engagement and growth for both Luxe and non‑Luxe brands.

Key responsibilities

• Design and implement CLM plans using sampling, gift‑with‑purchase and try‑and‑buy initiatives.
• Develop and scale end‑to‑end sampling SOPs for efficient distribution, tracking and conversion.
• Partner with brand teams to build personalized customer journeys across all touchpoints.
• Identify growth levers through segmentation, cohort analysis and lifecycle triggers.
• Measure and optimise sampling performance, conversion rates, repeat purchases and CLTV.
• Generate actionable insights from sampling data, cohorting and retargeting intelligence.
• Track campaign ROI and showcase CLM value to partner brands.
• Collaborate with Brand Managers, Key Account Managers, Marketing, Analytics, Site and Product teams to align initiatives.
• Continuously improve processes and experiment with innovative engagement models.

Required profile

• 5–8 years of experience in Customer Lifecycle Management, CRM, Retention or Brand Marketing.
• Strong knowledge of sampling mechanics, loyalty programs and acquisition funnels.
• Analytical mindset with ability to work with large datasets.
• Excellent stakeholder, project management and communication skills.
• Experience in e‑commerce, retail or beauty/fashion industries is a plus.

Required skills

• Excel
• SQL
• Tableau
• Google Analytics