Assistant Marketing Manager – Brand & Growth

About the role

Tisya Stays is a luxury villa‑rental and hospitality management startup operating in Goa, Mukteshwar and Coonoor. As an Assistant Marketing Manager you will own the end‑to‑end marketing strategy, from brand storytelling to performance campaigns, and help shape the guest experience across all touch points.

Key responsibilities

• Design and execute AI‑led marketing workflows for acquisition and retention.
• Lead performance marketing across paid and organic channels.
• Develop content strategy, produce assets and manage creator/influencer collaborations.
• Drive social media growth and community building.
• Craft brand storytelling and guest‑experience narratives.
• Manage CRM, retention campaigns and marketing automation.
• Spot trends, run rapid experiments and iterate based on data.

Required profile

• Daily user of AI tools and comfortable iterating quickly.
• Experience building audiences for personal or brand projects.
• Understanding of luxury positioning and hospitality branding.
• Self‑starter who thrives on ownership and fast execution.
• Ability to write, strategise and analyse marketing performance.

Required skills

What we offer

• Opportunity to build a brand from an early stage.
• Work across three premium destinations in India.
• Direct access to founders and a high‑ownership culture.
• Freedom to experiment, pitch ideas and see impact quickly.