Assistant Manager – Engagement & Community

About the role

We are seeking a creative, execution‑focused Assistant Manager to lead our social media and community initiatives. The role will engage a Gen Z audience (18‑25) across digital and offline channels, driving conversation, loyalty and growth.

Key responsibilities

• Own and operate all social media channels, turning them into high‑engagement ecosystems.
• Design and scale learner engagement throughout the prospect‑enrolled‑alumni lifecycle.
• Build and manage owned communities on platforms such as WhatsApp, Discord and cohort groups.
• Develop interactive, engagement‑first content and campaigns, including live sessions, AMAs, challenges and discussions.
• Identify and execute offline and hybrid initiatives like events, meet‑ups and campus connects.
• Drive community‑led growth through ambassadors, user‑generated content and referral programs.
• Track, analyze and optimise engagement metrics such as participation, retention and repeat interaction.

Required profile

• 5–8 years of experience in social media management or brand community building.
• Experience in EdTech, D2C or consumer‑internet brands is preferred.
• Strong understanding of Gen Z behaviours and preferences.
• Excellent copywriting and creative storytelling abilities.
• Hands‑on attitude with the ability to create and launch campaigns independently.
• MBA or a Master’s degree in Communication, Marketing or a related field.

Required skills

• Proficiency with social media analytics tools.

What we offer

• Opportunity to shape the social presence of a fast‑growing brand.
• Collaborative environment with design, content and brand teams.
• Exposure to both digital and on‑ground engagement initiatives.