Area Sales Head – Goa

About the role

The Area Sales Head will lead the sales operations for white cement and new products across Goa. Reporting to the State Head, the role combines collection management, market development, and promotional activities to achieve sales targets and ensure timely cash flow.

Key responsibilities

• Monitor and review company and freight outstanding, manage daily debtor ageing, and coordinate cheque/DD collections with DIC.
• Collect and validate C‑forms from parties, ensuring proper format and timely dispatch to the plant.
• Develop stock plans with DIC, providing accurate forecasts to achieve 90% accuracy in I2 planning.
• Drive sales of white cement and new products by implementing zonal marketing plans, processing daily sales data, and coordinating logistics.
• Classify stockists/retailers, conduct systematic market visits, and maintain order entry on the e‑commerce platform.
• Gather market feedback, identify new dealer opportunities, and report competitor promotions and pricing.
• Organise retailer meetings, coordinate training with CASC personnel, and manage promotional budgets and material distribution.

Required profile

• Proven experience in sales collection, C‑form handling, and credit management.
• Strong ability to forecast demand, manage stock plans, and achieve sales targets.
• Excellent market intelligence skills with a focus on retailer engagement and competitor analysis.
• Capability to coordinate promotional activities, training sessions, and budget utilization.

Required skills