App Growth Manager

About the role

We are seeking an App Growth Manager to own the end‑to‑end mobile growth funnel, from acquiring high‑quality users to turning them into loyal, high‑value customers. The role blends paid acquisition, app store optimization, lifecycle marketing, and data‑driven experimentation to scale the app profitably.

Key responsibilities

• Own and scale paid user acquisition across Meta, Google App Campaigns, Apple Search Ads, and programmatic channels while meeting CAC and ROAS targets.
• Manage budgets, bids, and channel mix, continuously reallocating spend toward top‑performing campaigns.
• Drive App Store Optimization (keywords, metadata, screenshots, conversion rates) for both App Store and Google Play.
• Build and optimize lifecycle and retention programs (push, in‑app messaging, email) to boost activation, engagement, and reduce churn.
• Design and execute a high‑velocity experimentation roadmap (A/B tests on creatives, onboarding, paywalls, messaging) and translate results into decisions.
• Own the analytics stack: define and monitor CAC, LTV, ROAS, retention, payback period, funnel conversion and report to leadership.
• Partner with product, creative, and data teams to improve onboarding flows, monetisation, and overall user journey.
• Manage attribution and measurement via an MMP (AppsFlyer, Adjust, Branch) ensuring data accuracy across SKAN and privacy‑driven measurement.

Required profile

• 5–6 years of experience in mobile app growth, performance marketing, or user acquisition, preferably for consumer or subscription apps.
• Proven track record of scaling paid acquisition channels profitably with measurable metrics.
• Strong understanding of unit economics (CAC, LTV, ROAS, retention, payback).
• Hands‑on experience with ASO and lifecycle/CRM tools.
• Test‑and‑learn mindset with solid analytical rigor.
• Excellent communication and cross‑functional collaboration skills.

Required skills

• Meta advertising platforms
• Google App Campaigns
• Apple Search Ads
• Programmatic advertising platforms
• AppsFlyer, Adjust, Branch (MMP)
• Firebase, Amplitude, Mixpanel (analytics)
• Braze, CleverTap, OneSignal (lifecycle/CRM)
• SQL
• Looker, Tableau (dashboarding)