Zonal Merchant Lead

About the role

The Zonal Merchant Lead is responsible for driving merchant acquisition, activation and growth across a defined geographic circle. This role ensures strong brand visibility in the marketplace and collaborates with cross‑functional teams to meet business targets.

Key responsibilities

• Manage sales and distribution activities within the assigned circle.
• Acquire new merchants, both small and large‑format retailers.
• Leverage deep knowledge of local geography to optimise resource deployment.
• Activate merchants and ensure they are fully operational.
• Maintain brand visibility and market presence.
• Support cross‑functional teams to foster merchant business growth.
• Provide merchant servicing and relationship management.
• Plan and execute strategies to meet acquisition, activation, unique customer and throughput targets.
• Train, develop and mentor team leads and merchant executives.
• Coordinate with marketing, MIS and sales teams to secure necessary support.
• Monitor competition and develop winning market strategies.

Required profile

• Proven experience in sales and distribution management.
• Demonstrated success in merchant acquisition and activation.
• Strong understanding of the local geography and market dynamics.
• Ability to lead, train and mentor teams.
• Excellent coordination skills with cross‑functional functions.
• Strategic mindset for competition analysis and market planning.

Required skills