User Acquisition Manager

About the role

Join Zynga’s User Acquisition team to drive large‑scale mobile advertising campaigns for a portfolio of popular games. You will work closely with game, creative, and product marketing teams to acquire high‑value users and optimise spend across paid social, ad networks, and demand‑side platforms.

Key responsibilities

• Create and manage acquisition and retargeting campaigns on paid social platforms (e.g., Facebook, Google, TikTok) and ad network DSPs such as Unity, Applovin, and Liftoff.
• Lead optimisation of creative assets, geographic targeting, platform selection and channel mix to maximise return on ad spend and scale user growth.
• Maintain accurate ad attribution and tracking using mobile measurement partners like Appsflyer and Adjust.
• Collaborate with game, creative, and product marketing teams to improve LTV and reduce acquisition cost.
• Perform daily, weekly and quarterly budget forecasting and report performance results.

Required profile

• 3+ years of experience in performance marketing, managing campaigns on paid social and DSP channels.
• Strong analytical and problem‑solving skills with a metrics‑driven mindset.
• Proficiency in Tableau, advanced Excel, and familiarity with mobile measurement partners (Adjust, Appsflyer, Kochava).
• Excellent written and verbal communication skills for effective stakeholder collaboration.

Required skills

• Tableau
• Advanced Excel
• Adjust
• Appsflyer
• Kochava