Technical CRM Specialist (India)

About the role

The Customization Group, a global leader in mass customization and print-on-demand e-commerce, is hiring a Technical CRM Specialist based in Bengaluru, India. The role owns the technical layer of its customer lifecycle marketing: flows, integrations, data feeds and deliverability across 20+ online shops, so the marketing team can move fast without breaking things. It is full-time and remote, with overlap with CET hours (Riga and Cologne).

Key responsibilities

• Build and maintain automation flows (welcome, abandoned cart, post-purchase, win-back) and set up, QA and troubleshoot them.
• Create and adapt email templates and blocks (HTML/CSS) and turn marketer requests into working templates, dynamic content and segmentation logic.
• Connect the CRM platform to shop, order and product data via APIs and connectors, keeping the sync clean and monitored.
• Manage sender reputation, authentication (SPF/DKIM/DMARC), list hygiene and bounce handling to protect deliverability.
• Use agentic AI hands-on to speed up building, QA and documenting flows, integrations and templates.
• Set up monitoring and alerts so broken flows are caught early.

Required profile

• Typically 3+ years in CRM/email operations or marketing technology.
• Hands-on experience with a CRM/ESP platform such as Emarsys, Iterable, Braze or CleverTap.
• Demonstrable hands-on experience with agentic AI, workflows actually built and run.
• Reliable daily overlap with European (CET) hours and working-level English.

Required skills

• SQL to query and shape data behind flows and segments.
• APIs, webhooks and data mapping.
• Working knowledge of email deliverability (authentication, reputation, list hygiene).
• Nice to have: HTML/CSS email coding and experience across multiple shops or high message volume.

What we offer

• A competitive monthly salary plus a benefits package including health coverage, paid leave and local perks.
• Modern CRM stack (Emarsys) and latest tooling, including internal AI tools.
• International exposure through globally distributed teams.