Team Lead – Membership (B.Pharm Graduate) – Ludhiana

About the role

The Team Lead – Membership will drive B2B member onboarding, account growth, and transactional engagement across Ludhiana. You will lead an on‑field team of Business Development Associates, enforce structured beat plans, and acquire new B2B accounts to scale FMCG sales volume.

Key responsibilities

• Acquire and onboard B2B members such as Kirana stores, traders, HoReCa, and local institutions, ensuring they hold valid commercial licences.
• Pitch platform value propositions including 24x7 digital ordering, doorstep delivery, and B2B credit facilities.
• Lead, mentor, and monitor daily performance of field Business Development Associates, enforcing beat plans and systematic market coverage.
• Conduct on‑field training on FMCG assortment pitches, digital app adoption, and objection handling.
• Analyze member buying behaviour to close assortment gaps, increase basket size, and re‑engage inactive buyers.
• Collaborate with merchandising to align pricing and stock assortments with local market conditions.
• Promote migration to digital payments and self‑service online ordering, coordinating with store operations and logistics to ensure order‑to‑delivery completion.
• Maintain accurate field data in CRM platforms for pipeline visibility.

Required profile

• 2‑3 years of aggressive field sales, area sales, or account management experience.
• Direct experience handling General Trade, FMCG distribution, or HoReCa clients.
• Demonstrated leadership or supervisory experience of on‑field sales executives.
• Bachelor’s degree in Business, Marketing, Commerce or related discipline (B.Pharm acceptable).
• Deep familiarity with Ludhiana’s wholesale hubs, local market demographics, and fluency in Hindi.

Required skills

• Proficiency in MS Excel for data analysis.
• Experience using mobile CRM applications.

What we offer

• Salary up to ₹30,000 Net Take‑Home per month (final offer depends on current CTC).
• Performance‑driven monthly sales incentives.
• Monthly travel/fuel and mobile reimbursements.
• Statutory benefits: PF, ESIC, and Medical Insurance as per company policy.