Strategic Content Writer

About the role

Pixel Studios Chennai is hiring a Strategic Content Writer on a full-time, permanent basis, requiring about 2 years of experience. The role covers producing content for websites, blogs, social media, email campaigns, whitepapers and case studies, optimising it for search engines and keeping it aligned with the brand.

Key responsibilities

• Create high-quality written content for websites, blogs, social media, email campaigns, whitepapers and case studies.
• Research the target audience's needs, preferences and pain points and tailor content accordingly.
• Optimise content for search engines to improve visibility and drive organic traffic.
• Ensure all content follows the brand voice, style guidelines and messaging principles.
• Help develop distribution plans for content across channels and platforms.
• Track content performance with analytics tools and recommend improvements.
• Set up processes for content creation, review, approval and publishing.
• Stay updated on content marketing trends and best practices.

Required profile

• Bachelor's degree in English, Journalism, Communications, Marketing or a related field.
• Proven experience as a content writer, preferably in a strategic or marketing-focused role in a digital agency.
• Excellent writing, editing and proofreading skills with attention to detail.
• Strong understanding of content marketing, including SEO, audience segmentation and buyer personas.
• Ability to work in a cross-functional team, with strong organisation, project management and communication skills.

Required skills

• Proficiency in content management systems (CMS)
• Proficiency in analytics tools