Social Media Manager

About the role

Wedsy is a digital platform that connects couples with trusted wedding vendors. We are seeking a Social Media Manager to lead and grow our online community from our Islamabad office.

Key responsibilities

• Develop and maintain a content calendar for all social channels.
• Create, write and publish engaging posts that reflect the brand voice.
• Coordinate visual assets with design teams and ensure timely publication.
• Monitor performance metrics, respond to audience interactions, and optimise campaigns for reach, engagement and conversions.
• Collaborate with product, vendor and wedding‑planning teams to support launches and promotional initiatives.
• Stay up‑to‑date with social media trends and apply best practices to expand digital presence.

Required profile

• Proven experience managing social media accounts for consumer‑facing or lifestyle brands.
• Bachelor’s degree in Marketing, Communications, Media or related field, or equivalent practical experience.
• Excellent written communication skills and ability to craft messages for diverse audiences.
• Willingness and ability to work on‑site in Islamabad and collaborate with cross‑functional teams.
• Comfortable working in a fast‑paced environment.

Required skills

• Social Media Marketing
• Social Media Optimization (SMO)
• Analytics tools (e.g., platform insights, Google Analytics)