Social Media Lead

About the role

Baidyanath is seeking a visionary Social Media Lead to reshape how Ayurveda is perceived across India’s fast‑moving digital feeds. This role goes beyond routine posting; you will craft compelling narratives that make a centuries‑old wellness system feel fresh and relevant.

Key responsibilities

• Develop and execute product launch campaigns, founder‑driven content, and brand storytelling across social platforms.
• Collaborate with founders, product teams, designers, and creators to produce high‑impact creator collaborations and trend‑jacking initiatives.
• Translate research papers, clinical studies, and Ayurvedic wisdom into engaging Instagram carousels, reels, and conversational posts.
• Use data and insights to continuously improve campaign performance and audience trust.
• Shape the next generation’s discovery of Ayurveda through innovative social strategies.

Required profile

• Deep intuition for why users stop scrolling and how to capture attention.
• Passion for turning complex wellness topics into simple, shareable stories.
• Ability to think strategically about hooks, comments, and trust‑building, not just likes.
• Experience working closely with cross‑functional teams and creators.

Required skills

What we offer

• Opportunity to work with one of India’s most trusted Ayurvedic brands with a century‑long heritage.
• Creative freedom to blend timeless wisdom with modern storytelling.
• Impactful work that educates, builds trust, and reaches millions across India and beyond.