SEO Specialist

About the role

We are seeking a results‑driven SEO Specialist to boost the organic visibility of our website. The role involves optimizing content, conducting keyword research, and implementing on‑page, off‑page and technical SEO strategies to increase traffic and conversions.

Key responsibilities

• Conduct keyword research using tools such as Google Keyword Planner, SEMrush, Ahrefs, etc.
• Optimize website content, landing pages and blog posts for SEO.
• Perform on‑page SEO tasks including meta tags, headings, internal linking and schema markup.
• Run technical SEO audits covering site speed, crawl errors and indexing issues.
• Manage off‑page SEO activities like link building, outreach and guest posting.
• Monitor performance with Google Analytics and Google Search Console.
• Track, analyse and report SEO KPIs such as traffic, rankings and conversions.
• Collaborate with content, design and development teams.
• Stay up‑to‑date with Google algorithm changes and industry trends.

Required profile

• Bachelor’s degree in Marketing, IT, Communications or a related field.
• 2+ years of hands‑on SEO experience.
• Strong analytical mindset and problem‑solving abilities.
• Experience working with CMS platforms, preferably WordPress.

Required skills

• Google Keyword Planner
• SEMrush
• Ahrefs
• Moz
• Screaming Frog
• HTML
• CSS
• WordPress
• Google Analytics
• Google Search Console