SEO Executive – Off-Page Specialist

About the role

Codifys Digital Solutions is seeking an SEO Executive focused on off‑page optimization to join its Trivandrum team. You will develop and execute link‑building strategies that boost domain authority, improve keyword rankings, and increase organic visibility for client websites.

Key responsibilities

• Design and implement off‑page SEO campaigns aligned with target keywords and business goals.
• Conduct competitor backlink analysis and identify high‑value link opportunities.
• Research and acquire backlinks through guest posting, blogger outreach, business listings, local citations, directory submissions, resource pages, niche edits, brand mentions, and digital PR.
• Maintain outreach records, monitor backlink acquisition and loss, and support cleanup of toxic links.
• Perform detailed competitor backlink audits using tools such as Semrush, Ahrefs, Moz, and Google Search Console.
• Assist with keyword research, SEO audits, and website performance analysis.

Required profile

• 1–2 years of hands‑on experience in off‑page SEO and link building.
• Familiarity with competitor backlink analysis and outreach processes.
• Ability to evaluate backlink quality based on domain authority, relevance, traffic, and spam signals.
• Strong analytical mindset and attention to detail.

Required skills

• Off‑page SEO
• Link building
• Competitor backlink analysis
• Keyword research
• SEO audits
• Semrush
• Ahrefs
• Moz
• Google Search Console