SEO Executive

Key responsibilities

• Demonstrate strong knowledge of Google Search and AI-driven platforms such as Gemini and ChatGPT, including their ranking factors and content evaluation signals.
• Conduct detailed keyword research by analyzing competitor keywords using tools such as Google Keyword Planner, SEMrush, and other relevant SEO platforms to identify high-value ranking opportunities.
• Perform comprehensive technical website audits using tools such as Screaming Frog, SEMrush, Google Search Console, Claude, and other AI-assisted audit tools.
• Develop and implement on-page SEO optimization strategies to improve keyword rankings, organic visibility, and overall search performance on Google.
• Create landing page content recommendations by analyzing competitors ranking on top search results and identifying content gaps, search intent, and conversion opportunities.
• Review competitor backlink profiles and develop effective link-building strategies to acquire high-quality do-follow backlinks.
• Support the content team in creating high-quality, informative, and SEO-optimized content designed to rank on Google and AI-powered search platforms.
• Stay updated with the latest advancements in AI-driven search algorithms, including developments across Google, Gemini, ChatGPT, and other emerging AI search platforms.
• Implement AI tools to automate SEO reporting, competitor tracking, performance monitoring, and actionable insights generation.
• Utilize AI-driven SERP analysis to identify user search intent and optimize website pages accordingly for improved relevance, rankings, and engagement.