SEO Analyst

About the role

Passionfruit, an AI‑native SEO and GEO service provider, is seeking an SEO Analyst to help develop and execute data‑driven SEO strategies for its diverse client portfolio.

Key responsibilities

• Support the creation of SEO strategies aligned with client objectives, including keyword research, competitive analysis, technical audits and off‑page optimisation.
• Maintain a deep understanding of each client’s product, pain points and goals to tailor deliverables.
• Monitor client satisfaction, flag risks and communicate issues to internal teams.
• Collaborate with internal teams on deliverables, brainstorming sessions and problem‑solving.
• Stay active in the SEO community and keep up‑to‑date with industry trends and best practices.

Required profile

• 1‑2 years of experience in an SEO role; fresh graduates with relevant coursework or self‑initiated projects are also considered.
• Familiarity with core SEO tools such as Google Analytics, SEMRush, Google Search Console and Screaming Frog.
• Agency experience preferred for handling multiple client priorities.
• Strong verbal and written communication skills for presenting SEO strategies and recommendations.

Required skills

• Google Analytics
• SEMRush
• Google Search Console
• Screaming Frog