Senior Strategic Account Executive

About the role

Unilever is seeking a Senior Strategic Account Executive to lead sales and distribution for its OFM business in West Bengal. The role focuses on achieving sales targets, expanding market share, and ensuring optimal shelf presence across both chain and independent stores.

Key responsibilities

• Drive sales and distribution for Unilever products within the assigned territory.
• Achieve and exceed sales targets for the designated accounts and geography.
• Grow and maintain market share for key categories in both chain and stand‑alone stores.
• Manage CSP operations and ensure all performance targets are met.
• Build and sustain strong client relationships.
• Maintain shelf health, including Perfect Store Score and POP implementation.
• Accelerate speed‑to‑shelf for new product launches and generate repeat orders.
• Coordinate offers, monitor store procedures, and track organic growth through new store openings.
• Oversee third‑party employees’ performance indirectly.
• Collect relevant data, report insights, and provide competitor intelligence to central teams.
• Collaborate with customer marketing to enable micro‑marketing plans.

Required profile

• Proven ability to sell with strong negotiation, anticipation, and objection‑handling skills.
• Experience managing territory sales and delivering on targets.
• Capability to build and maintain client relationships.
• Analytical mindset for data gathering, reporting, and competitor analysis.
• Understanding of CSP operations, shelf health metrics, and POP objectives.

Required skills