Senior SEO Specialist (SaaS)

About the role

SocialPilot, a B2B SaaS social media management platform, is looking for an experienced Senior SEO Specialist to join its team in Ahmedabad. You will plan, implement and manage the SEO strategy for a product that serves marketing agencies and SMBs worldwide, with a strong focus on organic discoverability and AI search visibility.

Key responsibilities

• Own organic discoverability end to end across traditional search, AI answer engines (ChatGPT, Perplexity, Gemini, Google AI Overviews, Copilot), YouTube, review platforms (G2, Capterra, GetApp), app directories and communities (Reddit, Quora, LinkedIn).
• Build and run the AI search (GEO) program: increase the brand's presence, accuracy and share of voice in AI answers through own pages, structured data, entity consistency and crawl access.
• Defend and expand commercial pages (comparison, alternative, pricing, integration, use-case, feature) and own their briefs, on-page optimisation, internal linking and conversion.
• Audit the blog and informational library, pruning, consolidating, redirecting or repurposing low-performing content.
• Work with product and analytics to turn platform data into original research, benchmarks, indices and free tools that earn links, mentions and AI citations.
• Keep the technical foundation sound: crawling, indexing, site architecture, Core Web Vitals, schema, redirects, page templates and AI crawler access, specifying fixes for engineering.
• Run SEO/CRO experiments on organic landing pages with the growth team, measuring trials and pipeline.
• Build the reporting stack (Search Console, GA4, Looker Studio, rank tracking, AI visibility metrics) tied to trials, pipeline and revenue, with monthly readouts.
• Track changes in Google and LLM search behaviour and SERP features, turning them into repeatable experiments.

Required profile

• 4-7 years in SEO or organic growth, mostly in B2B SaaS, owning a revenue-led organic strategy.
• Hands-on AI search work in the last 12-18 months, with a clear view of what moves the needle.
• Strong technical SEO and commercial-intent content judgment, including comparison and pricing pages.
• Off-page experience focused on mentions and citations in trusted sources.
• Marketing fundamentals, CRO and solid project management, including working with agencies or freelancers.

Required skills

• Fluent with GA4, Search Console, Looker Studio, Ahrefs or Semrush, and at least one AI visibility tool (Profound, Peec, Ahrefs Brand Radar, Semrush AI Toolkit)
• Comfortable in Sheets or SQL, using LLMs for analysis and workflows