Senior Public Relations Executive

About the role

We are seeking a Senior Public Relations Executive to lead PR initiatives for our B2B technology clients. The role requires a solid understanding of the technology and B2B media landscape, and the ability to craft compelling stories that align with client objectives.

Key responsibilities

• Manage day‑to‑day PR activities for B2B technology clients.
• Build and maintain relationships with technology, business, and trade media.
• Develop and execute PR strategies and campaigns that support client goals.
• Draft press releases, media pitches, bylines, articles, briefing documents and other communication materials.
• Identify media opportunities and proactively generate coverage.
• Coordinate interviews, media interactions, press briefings and other PR events.
• Track media coverage and prepare regular reports and campaign updates.
• Monitor industry trends, news and competitor activity to uncover PR opportunities.
• Collaborate closely with clients and internal teams to ensure timely delivery of all assets.

Required profile

• 2–4 years of experience in PR or corporate communications, preferably within a B2B tech, IT or SaaS agency.
• Strong understanding of the B2B technology media landscape.
• Excellent written and verbal communication abilities.
• Proven media‑relations and pitching skills.
• Effective client servicing and coordination capabilities.
• Ability to manage multiple accounts and deliverables simultaneously.
• Strong research, content development and storytelling aptitude.

Required skills

• Media relations
• Content development
• Storytelling