Senior Executive / Assistant Manager – Marketing (BTL)

About the role

The BTL Marketing professional will be responsible for conceptualizing, executing, and managing on‑ground marketing initiatives and engagement programs aimed at lead generation across corporate, PSU, educational, and residential segments. The role involves planning and executing campaigns, organizing community events, and collaborating with sales and partners to drive qualified leads.

Key responsibilities

• Plan and execute BTL marketing campaigns to generate qualified leads through corporate sessions, PSU tie‑ups, school and college engagements, and society activation events.
• Organize and manage health camps, financial awareness drives, and community engagement activities to strengthen local market presence.
• Collaborate with sales teams to align event objectives with lead targets and business outcomes.
• Identify new partnership opportunities with corporates, institutions, and local associations to expand lead pipelines.
• Coordinate with vendors, agencies, and internal departments for event execution, branding setup, and post‑activity reporting.
• Track performance metrics, maintain data of leads generated, and submit detailed activity reports and ROI analysis.

Required profile

• Hands‑on experience in corporate activations, tie‑ups, and engagement marketing.
• Creative approach to event ideation and local audience engagement.
• Proactive, energetic, and target‑driven personality.